PORTFOLIO
NOGUCHI MEDICAL RESEARCH, Co. Ltd.
| Company name | NOGUCHI MEDICAL RESEARCH, Co. Ltd. |
|---|---|
| Website | https://noguchi-co.com/ |
| Date of investment | July 2023 |
| Investment background | Corporate growth through promotion of cross-border e-commerce business |
| Deal type | Growth support |
| Type of business | Development and sales of health foods and supplements |
| Status | Investing |
Background to the Deal
- Business and product concepts that contribute to society and stable business foundation with real channels such as major drugstores in Japan
- Growth potential of cross-border EC business based on high name recognition and brand power in China
Bluepass Capital's Key Initiatives
- Accelerate growth of cross-border e-commerce business by revising channel strategies, including agents and e-commerce platforms
- Strengthen domestic channels and improve the placement rate by building a sales structure and system
- Securing human resources and building an organizational structure to support company growth, including the hiring and training of specialists