MURA Co., Ltd.

Company name MURA Co., Ltd.
Website https://mura.ne.jp/
Date of investment January 2022
Investment background Corporate growth through EC strategy and roll-ups
Deal type Growth investment
Type of business D2C (small leather goods)
Status Investing

Background to the Deal

  • D2C brand with high profitability and further growth potential in line with future expansion of the EC market
  • Possibility of horizontal development of the founding owner's EC sales know-how to other D2C companies

Bluepass Capital's Key Initiatives

  • Invitation of young managers (growth hackers) to regional companies
  • Support for the implementation of measures to further strengthen sales on each EC platform
  • Consideration of additional investment in category companies where EC growth know-how can be horizontally deployed