Ceno Company, Ltd.、Piman Corporation

Company name Ceno Company, Ltd.、Piman Corporation
Website https://fr2.tokyo/
Date of investment August 2021
Investment background Corporate growth through overseas strategy and brand enhancement
Deal type Growth investment
Type of business D2C (street brand)
Status Investing

Background to the Deal

  • Solid positioning as a street brand from Japan that can aim for global expansion
  • New business model differing from that of existing apparel brands, and further growth potential after COVID-19

Bluepass Capital's Key Initiatives

  • Support for establishment of an organizational structure that allows the founding president to exercise his creativity
  • Support for EC acceleration by inviting external management personnel skilled in EC strategy and cross-border EC
  • upport for further raising brand awareness and developing partners overseas