PORTFOLIO
Ceno Company, Ltd.、Piman Corporation
| Company name | Ceno Company, Ltd.、Piman Corporation |
|---|---|
| Website | https://fr2.tokyo/ |
| Date of investment | August 2021 |
| Investment background | Corporate growth through overseas strategy and brand enhancement |
| Deal type | Growth investment |
| Type of business | D2C (street brand) |
| Status | Investing |
Background to the Deal
- Solid positioning as a street brand from Japan that can aim for global expansion
- New business model differing from that of existing apparel brands, and further growth potential after COVID-19
Bluepass Capital's Key Initiatives
- Support for establishment of an organizational structure that allows the founding president to exercise his creativity
- Support for EC acceleration by inviting external management personnel skilled in EC strategy and cross-border EC
- upport for further raising brand awareness and developing partners overseas