Ashanti Corporation

Company name Ashanti Corporation
Website http://ashanti-hair.com/
Date of investment October 2021
Investment background Corporate growth through accelerated store openings
Deal type Growth investment
Type of business Outsourced beauty salon chain
Status Investing

Background to the Deal

  • Excellent business model as a rapidly expanding outsourced beauty salon chain, with 50 salons 4 years after its establishment
  • Potential to further accelerate pace of new store openings thanks to strong customer attraction and stylist hiring capabilities

Bluepass Capital's Key Initiatives

  • Invitation of professional managers with business execution experience at similar companies
  • Invitation of specialists in marketing, store procurement, store development, and human resource management
  • Support for development of career paths for beauticians and establishment of a franchise owner system